The Human Interest Group (HIG) is a sports marketing and business development firm focused on introducing products into new markets and managing specialized projects between growing companies, world-class athletes, and end-user consumers. We have designed, executed, and consulted in cutting-edge marketing campaigns for organizations of all sizes; from start-up companies to large corporations looking for fresh perspective to foreign governments desiring a creative international relations program

From campaign conceptualization to the execution of day-to-day operations, HIG’s specialty experience and successful track record ensures that our client's brands shine brightly towards their desired target audience. Our firm integrates these special projects seamlessly within our client’s current marketing practices. Foreign organizations wishing to develop a presence within the vast USA marketplace are encouraged to contact us.

The Human Interest Group has over 10 years experience in business development, marketing, and brand association with world-class athletes and sports organizations. HIG’s staff has a broad spectrum of work experience in many professional sports organizations including NFL, MLB, NHL, Pro Cycling, and various Olympic Committees, plus inside the sports worlds of triathlon, running, boxing, swimming, and skiing.   

Our network is vast and the enthusiasm we inject into every project will generate growth and excitement within your company. 

A FEW OF OUR BASIC PHILOSOPHIES

• Marketing campaigns should attract new customers and increase sales
• Projects need to align nicely with clients’ existing marketing communication(s) for consistency of message
• Create unique and elite opportunities to entertain best clients and to start new relationships
• Approach all aspects of business with the utmost professionalism
• 'Out of Box' thinking is a must EVERY TIME
• Team chemistry is required to be successful