The Human Interest Group maintains management style relationships with several world class endurance athletes.   Our matchmaking experience in pairing professional athletes with decent brands, corporate executives, and strategic public relations campaigns is field-proven and results driven. 

The days of placing a logo on an athlete and 'hoping for a return' through media impressions are over.  Today's sponsorship packages involve more active engagement of the athlete personalities with their corporate sponsors' needs.          
This is a core philosophy at The Human Interest Group.  The marketing and management behind the athlete creates most of the 'added value' opportunities for his/her sponsors and we have a proven track record of delivering BIG results with our partners.  

CONTACT US today to begin discussions as to how our creative field experience can help your company

                                                             We don't accept 'acceptable'; 'we accept exceptional'  

CURRENT ATHLETES

Craig Alexander, Triathlon: 2008 & 2009 Ironman World Champion, 2006 Ironman 70.3 World Champion, current #1 ranked professional triathlete  

Chris Lieto, Triathlon: America's top Ironman Triathlete and one of the most marketable personalties in endurance sports.

Julie Dibens,Triathlon: Current Ironman 70.3 World Champion and 3 x Xterra World Champion.  One of the most dominant long distance triathletes ever.   

Laura Bennett.Triathlon: USA's top Olympian (4th - in Beijing '08) and winner of prestigious Hy-Vee triathlon, now racing Iroman 70.3 events

Chris McDonald,Triathlon: Winner of Ironman Wisconsin and Ironman Louisville.  One of Ironman's big bikers and heftier race schedules. 

Dirk Bockel,2008 Olympian and one of Europe's rising triathlon stars. Top 10 in hist first Ironman World Championships, winner Ironman Disney 70.3

Leon Griffin,Triathlon: Duathlon World Champion now racing Ironman 70.3 events, this is one of Boulder's strongest triathletes on 2 wheels. 

Stephen Hackett,Triathlon: A young but very fast swimmer with an impressive pedigree.  Starting in 09 to train under Ironman Zen Master, Craig Alexander.  

Patrick Meek, SpeedSkating.  Long distance speedskater extraordinaire working under the US Olympic Speedskating Program towards Winter Games 2014