2007-Current: Crucial Innovation, Inc.       

Equity Partnership: Human Interest Group with Crucial Innovation Inc, patent holders to 3-D sports motion capture technology

Entity: Retul 3-D motion-capture bike fit analysis system, branded and launched as Retul in November 2007. HIG leads all business development functions Web site

Campaign Message: Retul is the best bike fit technology available, and a good bike fit is not only essential but the best performance upgrade one can do to the bike. 

Company Position: Crucial Innovation has secured key partnerships in the cycling industry as well as significant 1st year sales volumes. Marketing partnerships include the Garmin-Slipstream Pro Cycling Team, USA Triathlon, legendary coach Chris Carmichael, and many, many professional endurance athletes .

Investment Opportunities: Crucial Innovation has demonstrated significant growth in the sports sciences' markets in a short time with their Retul branded motion capture systems. Impressive product line enhancements as well as Run-Gait and Sports Rehabilitation products are currently under product development. Investment inquiries here

Awards:  In June 2009, Entrepreneur Magazine named Retul in their Top 100 Brilliant Companies

2004-2006: Government of Dubai, United Arab Emirates

Entity: Tri-Dubai Professional Triathlon Team

Campaign Message: Visit Dubai (Try Dubai) and discover the urban paradise of the Middle East 

Comeback: Want to bring it back?  The tri-market is ripe for this type of campaign.

In late 2004 the Human Interest Group conceptualized the first professional long distance triathlon super-team concept as a marketing vehicle for the business center of the Middle East, the emirate of Dubai. In direct co-operation with His Highness Sheikh Mohammed bin Rashid al Maktoum, the Ruler of Dubai and Prime Minister of The United Arab Emirates, HIG carefully selected 10 world-class athletes to promote the city of Dubai through excellence in competition and influential personalities; a mix of the top men and women from 6 different countries all brought together to make the city of Dubai a household name within one of the fastest growing sports in the world,triathlon and especially, the iconic brand of Ironman Triathlon. The phenomenal cult-like following of Ironman triathletes live out their dreams through 29 major triathlon events spread throughout the globes major continent with the final meetings in the United States for the nationally televised World Championships. For the past two years, the Tri-Dubai team has traveled the globe dominating the Ironman circuit as well as many other shorter distance triathlon events in major cities.

In addition to competing at races, the sponsorship with Dubai had several other inter-dependent pieces within the campaign. The Human Interest Group implemented a humanitarian angle into the team marketing plan with the Tri-Dubai partner charity program. This program shared the teams success at races by giving in-kind donations and financial resources to selected charities in the local race markets. The teams high-profile athlete assets were often shown in the media meeting benefactors of the partner charity program before and after races. In addition, the team visited Dubai and put on a training camp for the local clubs and national teams. The well publicized all-star team funded by the Ruler of Dubai made headline news in nearly every one of its annual 40 + races per year and the fan base grew beyond our expectations. The Tri-Dubai brand left championship footprints at the highest profile races of the season, including first,second and third place finishes at the 2006 Ironman World Championship, and then 45 days later took first, second, and fourth place at the Ironman 70.3 World Championship.

The team and the Dubai brand cemented its place in triathlon and endurance sports history after the documented success the past two years. The team model broke a new mold in ROI for companies wishing to invest in delivering their message to the highly sought out demographic of those participants triathlon.

Unfortunately, the team learned late in 2006 that the sponsor was going to reallocate its funding to local Dubai sports programs, despite a tremendously successful relationship with the team and The Human Interest Group, Inc.

                                                  Support Vehicles in the Mano a Mano event between Peter Reid and Tim DeBoom