Projects
Equity Partnership: Human Interest Group with Crucial Innovation Inc, patent holders to 3-D sports motion capture technology Entity: Retul 3-D motion-capture bike fit analysis system, branded and launched as Retul in November 2007. HIG leads all business development functions Web site Campaign Message: Retul is the best bike fit technology available, and a good bike fit is not only essential but the best performance upgrade one can do to the bike. Company Position: Crucial Innovation has secured key partnerships in the cycling industry as well as significant 1st year sales volumes.…
Launched in 2010 under a partnership with Sheraton Keauhou Bay Resort and Spa, The Human Interest Group envisioned mixing entertainment with a great sports championship classic such as the Hawaii Ironman. The week leading into the famed Ironman World Championships is full of daily activities around the sport of triathlon and private events in the evening. The Kona Concert Series is set to become a staple entertainment event each year in the bustling town of Kona, HI where each October the town is overrun with super fit triathletes and the…
Entity: Tri-Dubai Professional Triathlon Team Campaign Message: Visit Dubai (Try Dubai) and discover the urban paradise of the Middle East In late 2004 the Human Interest Group conceptualized the first professional long distance triathlon super-team concept as a marketing vehicle for the business center of the Middle East, the emirate of Dubai. In direct co-operation with His Highness Sheikh Mohammed bin Rashid al Maktoum, the Ruler of Dubai and Prime Minister of The United Arab Emirates, HIG carefully selected 10 world-class athletes to promote the city of Dubai through excellence…
